oct 23 2015

BERKEL & UNEXPECTED CUSTOM HOST 2015 - Milano Fiera

WITH OVER 150,000 VISITORS
HOST 2015 CONSECRATES
MILANO AS THE CAPITAL OF HOSPITALITY

Milano, 20th - 27th October 2015.
With 14 pavilions, 3 main areas, 2004 shops from 47 countries, exhibit their best productions and new crucial ideas in the professional hospitality industry.
A high international level has already been obtained by the world leader in this sector.
Five days immersed in an international atmosphere, where the made in Italy is the underlying theme.

Video

Berkel & Unexpected Custom at Milano Host 2015

BERKEL BETWEEN HISTORY AND MYTH

After more than 100 years of history the name Berkel is still synomymus with perfection, trustiness, innovation and durability.
These values are handed down with pride and form a part of every day of all who enter and are a part of this world.
This is why berkel is not just a brand but a lifestyle, a passion.

The legend was born in 1898 under the guidance of Wilhelmus Adrianus Van Berkel, who uniting passion and experience, reproduced mechanically the movement of the hand cutting with a knife.
The genial invention of the slicer, difused throughtout the world, already in the early 50's Berkel was not jast an innovative product, but the brand had already become a true Status Symbol.

SYNERGY WITH UNEXPECTED CUSTOM

To respond to a continually evolving market, and to raise the attention to ergonomic's and aestetic's, Berkel has chosen Unexpected Custom as a elective partner that shares the same objectives and values.
The new range of Berkel's products 2015/16 is characterized by high quality, unique decorative elements using unusual colours combinations with the highest quality materials al done by hand with extreme care to detail.
The sense of tradition of an historical brand, united with the avant garde aestetic's of Unexpected Custom give a product with elegance, uniqueness and style.
The purity of these splendid machines, decorated in a refined gold and silver, are able to transform any domestic environment and crate a unique ambience in the professional hospitality industry.

The new trend consists of particular care and attention to furnishings with a high level of personalization to satisfy the expectations of exclusivity of the client and to become a symbol of excellence.
Chic, sophisticated, endearing and contemporary are the proposed design: JUGENDSTIL, VINTAGE BAROQUE, STEAMPUNK, HASTA LA MUERTE and RUSTED FLAMES; a unique visual experience involving the transformation of the basic material into a sublime experience of taste.